Cats and Dogs
Earlier this week, a friend alerted me to the following that she had found on The Ice Floe (when I tried to find it again today, it had disappeared, but it was there on Monday when I looked):
College students are like kitties. If you want them to hang out with you, you go to them, to where they are sitting and you sit down, and then you stay, and don't leave. If you have to go, come back the next day and do the same thing. Over and over. They will stare at you from across the room for a long time, but eventually, if you keep showing up, they'll come over and sit with you. The problem is, most churches think students are like puppies. They put down the food bowl, call them by name, and expect them to come racing to the kitchen, just because you called.
I think this is true not just of college students, but of all people and especially the unchurched generation that is a huge segment of the population in 21st century America. While most people identify themselves as Christian only a small percentage of that group actually attend church - and the rest have probably never attended a church regularly. We are in the midst of new generations of people that simply were not brought to church every Sunday as a child.
So, here we are, in our fabulous church, wearing our fabulous church clothes, saying our fabulous church words, singing our fabulous church songs. These are the activities that are comforting to us and make us feel good. But, are they comforting and comfortable to someone that is new? Do they make sense to someone that has only occasionally participated in a worship service? Will a newcomer to church experience our rites and rituals on Sunday in a way that is inviting? Will they even experience them at all - will they even find us sitting in our pretty little church on the corner? Or, will they be at home watching TV, or at Starbucks reading a great novel, or at the mall shopping with their friends?
Mara Einstein, in her new book Brands of Faith, writes about the "marketplace" for churches. She contends that churches are competing against leisure time activities: television, video games, time with family, sports, etc. One of my favorite quotes in her book is on page 94:
If a religious institution wants someone to get up out of their Barcolounger, drive through traffic, sit for an hour or more during a service, and then drive home again - all this when the person could be engaging with a plethora of media and entertainment options - then that religious institution needs to offer a product that's worth the effort.
I think she's right. I think we live in a new age where Sunday morning is no longer reserved for church. People do not build their weekend calendars automatically around going to church on Sunday. Some people do, but not the majority of people.
We have a product that is sooo worth the effort! New life in relationship with Jesus Christ that is experienced within the bounds of a faithful community of people is life changing! It is worth the effort! But we have to package it in a way that makes people interested in at least exploring what we have to offer. And, we need to market it such that people know that we have it. I don't think we do that. I think that we sit in our churches and expect people to act like puppies - so eager to see us that they just come because we are there. But how are they supposed to know that we are there waiting for them? How are we making ourselves known beyond our circle of friends? Do we ever go to where they are and just sit and get to know them? What would it look like if we did?
And, if we do manage to get them into our church, what do we do we give them when they arrive? My puppy is thrilled if I hand her a piece of broccoli, but my cat (and my children, for that matter) would give me a dirty look if I handed broccoli to them. Do we have any idea what people are seeking when they walk through our doors? Do we know how to give them something transformative and life changing that is packaged in a way that is meaningful to them (even if it is not meaningful to us)?
I don't have any answers to these questions, but I sure do wonder about them a lot.
College students are like kitties. If you want them to hang out with you, you go to them, to where they are sitting and you sit down, and then you stay, and don't leave. If you have to go, come back the next day and do the same thing. Over and over. They will stare at you from across the room for a long time, but eventually, if you keep showing up, they'll come over and sit with you. The problem is, most churches think students are like puppies. They put down the food bowl, call them by name, and expect them to come racing to the kitchen, just because you called.
I think this is true not just of college students, but of all people and especially the unchurched generation that is a huge segment of the population in 21st century America. While most people identify themselves as Christian only a small percentage of that group actually attend church - and the rest have probably never attended a church regularly. We are in the midst of new generations of people that simply were not brought to church every Sunday as a child.
So, here we are, in our fabulous church, wearing our fabulous church clothes, saying our fabulous church words, singing our fabulous church songs. These are the activities that are comforting to us and make us feel good. But, are they comforting and comfortable to someone that is new? Do they make sense to someone that has only occasionally participated in a worship service? Will a newcomer to church experience our rites and rituals on Sunday in a way that is inviting? Will they even experience them at all - will they even find us sitting in our pretty little church on the corner? Or, will they be at home watching TV, or at Starbucks reading a great novel, or at the mall shopping with their friends?
Mara Einstein, in her new book Brands of Faith, writes about the "marketplace" for churches. She contends that churches are competing against leisure time activities: television, video games, time with family, sports, etc. One of my favorite quotes in her book is on page 94:
If a religious institution wants someone to get up out of their Barcolounger, drive through traffic, sit for an hour or more during a service, and then drive home again - all this when the person could be engaging with a plethora of media and entertainment options - then that religious institution needs to offer a product that's worth the effort.
I think she's right. I think we live in a new age where Sunday morning is no longer reserved for church. People do not build their weekend calendars automatically around going to church on Sunday. Some people do, but not the majority of people.
We have a product that is sooo worth the effort! New life in relationship with Jesus Christ that is experienced within the bounds of a faithful community of people is life changing! It is worth the effort! But we have to package it in a way that makes people interested in at least exploring what we have to offer. And, we need to market it such that people know that we have it. I don't think we do that. I think that we sit in our churches and expect people to act like puppies - so eager to see us that they just come because we are there. But how are they supposed to know that we are there waiting for them? How are we making ourselves known beyond our circle of friends? Do we ever go to where they are and just sit and get to know them? What would it look like if we did?
And, if we do manage to get them into our church, what do we do we give them when they arrive? My puppy is thrilled if I hand her a piece of broccoli, but my cat (and my children, for that matter) would give me a dirty look if I handed broccoli to them. Do we have any idea what people are seeking when they walk through our doors? Do we know how to give them something transformative and life changing that is packaged in a way that is meaningful to them (even if it is not meaningful to us)?
I don't have any answers to these questions, but I sure do wonder about them a lot.


